Faced with the weak awareness of new scenic spots and the dilemma of conversion of live broadcasts by experts, Ruiqu broke through with the dual tracks of “vertical in-depth exploration + scene reconstruction”: 50+ cultural and tourism vertical experts were selected to build a professional grass-planting matrix, and combined with “daytime sea of ​​clouds + nighttime light show” in-store live broadcast to create a 24-hour immersive cloud roaming experience. In a single month, it achieved a GMV of 3.5 million yuan, with a ROI of 1:6.5, and it also helped the scenic spot to rank among the top three in the regional best-selling list, breaking the cold start curse of new scenic spots with the “what you see is what you get” scenario-based marketing!

Faced with the weak exposure of Douyin and the crisis of trust in grass-planting content, Ruiqu broke through with the dual engines of “professional endorsement + precise reach”: teamed up with hundreds of ingredient party KOCs to create a “hardcore evaluation” content matrix, deeply dissecting the product’s technological strength; simultaneously identified high-hot search terms, laid out the long-tail chain of “efficacy + scenario” keywords, and strongly occupied the user’s mind. In 30 days, the search popularity soared by 210%, and the number of platform recommendations increased by more than 300, successfully reversing the dilemma of “low presence” and reshaping the new label of “ingredient technology faction” in the beauty industry with data testimony.

Faced with the fierce competition in the homogeneous red ocean of the tea beverage market and sluggish consumption, Ruiqu has broken through with the dual-core drive of “product + scenario” and pioneered the combination of “hot-selling fresh fruits + 9.9 yuan welfare products”, accurately dividing the price range demand; through the “daytime store exploration + transparent factory + late-night welfare” multi-time live broadcast matrix, it has created a full-scenario consumption gravitational field. The strong performance achieved over 6.92 million exposures, with a 230% month-on-month increase in the number of live broadcast viewers, and it topped the Guangzhou food group purchase list in one fell swoop, rekindling the consumption enthusiasm of young customers with a differentiated approach!

Faced with the transformation dilemma of traditional catering and the low score crisis of Douyin platform 4.0, Ruiqu has innovatively deployed an “online + offline” integration strategy: optimizing consumer routes through refined POI infrastructure, linking hundreds of influencers to build a short video planting matrix, and combining daily theme live broadcasts to create an immersive consumption scene. In three months, the write-off rate exceeded 66.7%, and the exposure of Douyin stores exceeded 30 million times, successfully breaking the curse of “old stores are difficult to transform” and reshaping a new benchmark for regional catering with high conversion data.

The rapid growth of traffic in short videos and live streaming e-commerce has led brands to increasingly prefer creative videos and real-time interactions to attract consumers. The use of marketing and data analysis tools enables businesses to better understand consumer needs, optimize advertising strategies, enhance brand-user interaction, and improve customer loyalty.

Xiaohongshu is currently focusing more on the deep integration of content marketing and user communities. Brands are placing greater emphasis on building trust through authentic user sharing and product recommendations, driving purchasing decisions. Lifestyle-themed sharing and reviews on the platform foster user interaction and engagement, enhancing brand exposure. Additionally, the combination of short videos and text/image content is becoming increasingly popular, making information delivery more vivid and effective. Businesses are actively utilizing the platform’s data analysis tools for precise targeting and performance evaluation to further optimize marketing strategies, meeting young consumers’ demands for personalized and authentic content.

Weibo currently focuses on the combination of social media marketing and real-time trending topics. Brands are placing greater importance on enhancing user engagement through topic marketing and interactive activities, quickly responding to hot events with Weibo’s immediacy to boost brand exposure. Collaborations with KOLs (Key Opinion Leaders) and influencers remain a core strategy, allowing businesses to effectively reach their target audiences. The gradual popularity of short videos and live streaming features provides brands with more diverse content presentation formats, driving consumer decision-making. Overall, Weibo is becoming an important platform for brand communication and user interaction, and businesses need to flexibly utilize various tools and strategies to seize rapidly changing market opportunities.