Background pain points:
• The GMV of a single store has been lower than 100,000 yuan/month for a long time;
• User reviews focus on “low cost-effectiveness of packages and few choices”.
Solutions:
1. Package customization: Specially launched “IMAX double ticket + popcorn package”, the price is reduced by 30%;
2. Expert recommendation: Film and television KOL tailor-made “movie viewing strategy” short video;
3. Digital tools: push personalized coupons through private domain communities and deliver them accurately.
Data visualization:
• Monthly GMV exceeded 500,000 yuan, and the write-off rate was as high as 92%;
• The score quickly increased from 3.9 to 4.7 points;
• The repurchase rate of the community reached 38%.
Customer testimonials:
“What the audience wants is a super value experience, not a low price!” ——DY Cinema Marketing Manager
