Background pain points:
• Limited offline service radius and high online customer acquisition cost;
• Difficulty in standardized operation of franchisees.
Solution:
1. Localized content: Shoot a “5-minute scratch repair” teaching short video and embed it into store POI;
2. Merchant empowerment: Build a “headquarters live broadcast room + franchisee matrix account” dual-line drainage model;
3. Data tools: Develop a franchisee management backend to monitor service quality and traffic conversion in real time.
Data visualization:
• Average monthly GMV exceeded 1 million yuan, a month-on-month increase of 230%;
• The number of franchise stores reached 50+, with a write-off rate of 90%;
• The average playback volume of short videos increased by 150% (with additional alliance network map).
Customer testimonials:
“From a single store to a national chain, Ruiqu Interactive is the real growth engine!” ——Kuailiang Paint Repair CEO
