Background pain points:
• After entering Douyin, the brand’s cooperation with the former service provider was poor, and the needs of attracting new customers, creating hot products, and increasing fans were not met;
• Douyin’s marketing planning was chaotic and lacked systematic operations.
Solution:
1. Full-case operation strategy: POI infrastructure + expert short video matrix + live broadcast + investment flow combination, customized hot product packages (such as “super value two-person meal”);
2. Expert matrix: 70% goods-carrying experts + 30% content experts, monthly sprint to 10,000 short videos + 100 broadcasts;
3. Data-driven: real-time monitoring of conversion rate, optimization of live broadcast room sales tactics and traffic acceptance.
Data visualization:
• GMV of 6 million yuan in the first month, up 120% month-on-month;
• GMV of 4 million yuan written off, write-off rate of 66.7%;
• Store visits of 30 million+, video exposure of 20 million.
Customer testimonial:
Ruiqu Interactive’s local life team increased our Douyin order share from 5% to 35% in three months! ——Digital Marketing Director of Cafe de Coral
