Background pain points:
• The courses are highly homogenized, and the Douyin platform lacks differentiated content;
• The number of live viewers has been below 100 for a long time.
Solutions:
1. IP creation: Design a series of short videos of “Elegant Development Plan” to show the transformation process of amateurs;
2. Live broadcast upgrade: Add a “body diagnosis” session, and the audience can get customized solutions through the microphone;
3. Traffic investment strategy: Targeted delivery of female users aged 25-40, with a stable ROI of more than 1:5.
Data visualization:
• Monthly GMV exceeded 3 million yuan, with a write-off rate of over 50%;
• The average number of viewers in the live broadcast room reached 2,000+, with an interaction rate of 12%;
• Short video exposure volume exceeded 100 million (with user regional distribution map attached).
Customer testimonial:
“Ruiqu Interactive’s local life promotion makes elegance a quantifiable business!”——Founder of Hu Beier
